Homemade Brown Sugar Pop Tarts Better Than Store-Bought
There’s something magical about biting into a warm brown sugar pop tart with its flaky crust and sweet, cinnamon-kissed filling. These homemade brown sugar pop tarts transform a childhood favorite into something extraordinary that’ll make your kitchen smell absolutely heavenly.
Did you know that Pop-Tarts were originally called “Fruit Scones” when they debuted in 1964? Making them from scratch might seem intimidating, but trust me, this recipe is surprisingly simple and takes less than an hour from start to finish. Unlike my popular cinnamon rolls recipe that requires overnight rising, these beauties come together quickly with ingredients you probably already have in your pantry.
Your family will be absolutely amazed when you pull these golden, flaky pastries from the oven, and once you taste the difference homemade makes, you’ll never look at the store-bought version the same way again!
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What Are Brown Sugar Pop Tarts?
Ever wondered why we call them “pop tarts” when most of us heat them in the toaster, not pop them anywhere? The name actually comes from the “Pop Art” movement of the 1960s, giving these breakfast pastries a trendy, modern appeal. Brown sugar pop tarts are essentially hand pies filled with a buttery brown sugar and cinnamon mixture, wrapped in flaky pastry dough, and topped with a sweet glaze.
They’re like little pockets of breakfast heaven that prove the old saying true: the way to anyone’s heart is definitely through their stomach! Whether you enjoy them warm from the oven or at room temperature, these treats will have everyone in your household asking for seconds. Go ahead and give this recipe a try—you’ll be so glad you did!
Why You’ll Love This Brown Sugar Pop Tarts Recipe
The Ultimate Breakfast Treat
Let me tell you why these brown sugar pop tarts will become your new weekend breakfast obsession. First, the flaky, buttery pastry crust practically melts in your mouth, creating the perfect contrast to that warm, gooey brown sugar filling. The combination of cinnamon and brown sugar creates an aromatic experience that fills your entire home with the most comforting scent imaginable.
Budget-Friendly Baking
Making brown sugar pop tarts at home saves you serious money compared to buying the fancy bakery versions or even the organic store-bought options. A box of premium pop tarts can cost $5-7, but this recipe makes a dozen pastries for roughly the same price! Plus, you control exactly what goes into them—no mysterious preservatives or artificial ingredients. Just real butter, quality flour, and pure brown sugar goodness.
Customizable and Delicious
The beauty of this recipe lies in its versatility. You can adjust the sweetness level, add extra cinnamon, or even throw in a pinch of nutmeg for extra warmth. The glaze on top adds that nostalgic sweetness we all remember from childhood, but you can make it as thick or thin as you prefer. If you loved my homemade toaster strudel recipe, you’ll absolutely adore these brown sugar pop tarts—they’re like cousins in the breakfast pastry family! The best part? You can make a big batch and freeze them for quick breakfasts all month long.
How to Make Brown Sugar Pop Tarts
Quick Overview
These brown sugar pop tarts are easier than you think! The recipe combines a simple pie-crust-style dough with a rich brown sugar filling that becomes perfectly gooey when baked. The flaky texture comes from keeping your ingredients cold and handling the dough gently. The result is a pastry that’s crispy on the outside with a tender, buttery crumb and a sweet, cinnamon-scented filling that oozes with every bite.
Time Breakdown:
- Prep Time: 30 minutes
- Chill Time: 30 minutes
- Baking Time: 18-20 minutes
- Total Time: 1 hour 20 minutes
- Yield: 9-12 pop tarts
Key Ingredients for Brown Sugar Pop Tarts
For the Pastry Dough:
- 2½ cups all-purpose flour
- 1 tablespoon granulated sugar
- 1 teaspoon salt
- 1 cup (2 sticks) cold unsalted butter, cut into cubes
- 4-6 tablespoons ice-cold water
- 1 large egg (for egg wash)
For the Brown Sugar Filling:
- ¾ cup packed light brown sugar
- 2 tablespoons all-purpose flour
- 1½ teaspoons ground cinnamon
- ¼ teaspoon salt
- 2 tablespoons unsalted butter, melted
For the Vanilla Glaze:
- 1½ cups powdered sugar
- 3 tablespoons whole milk
- ½ teaspoon vanilla extract
- Pinch of salt

Step-by-Step Instructions
How do I make the perfect pastry dough for pop tarts?
Start by whisking together the flour, sugar, and salt in a large mixing bowl. This ensures even distribution of ingredients. Add your cold butter cubes to the flour mixture. Using a pastry cutter or two knives, cut the butter into the flour until the mixture resembles coarse crumbs with pea-sized pieces of butter throughout. These butter pieces are crucial for creating flaky layers.
Drizzle in the ice water one tablespoon at a time, mixing gently with a fork after each addition. Stop adding water once the dough just begins to come together. You want it to hold when pressed but not be sticky or wet. Divide the dough into two equal portions, shape each into a flat disk, wrap tightly in plastic wrap, and refrigerate for at least 30 minutes. This chilling time allows the gluten to relax and the butter to firm up.
How do I prepare the brown sugar filling?
While your dough chills, make the filling. In a medium bowl, combine the brown sugar, flour, cinnamon, and salt. Whisk these dry ingredients together thoroughly to break up any lumps in the brown sugar. The flour acts as a thickener to prevent the filling from becoming too runny during baking.
Pour in the melted butter and stir with a fork until the mixture resembles wet sand. It should clump together when pressed. This filling might seem dry, but it will melt and spread beautifully during baking. Set this aside while you roll out your dough.
How do I assemble the pop tarts?
Remove one disk of dough from the refrigerator and let it sit for about 5 minutes to soften slightly. On a lightly floured surface, roll the dough out to about ⅛-inch thickness. Using a sharp knife or pizza cutter, cut the dough into rectangles approximately 3×4 inches. You should get about 9-12 rectangles depending on how you cut them.
Place half of the rectangles on a parchment-lined baking sheet, spacing them about 1 inch apart. These will be your bottoms. Spoon about 1½ tablespoons of the brown sugar filling onto the center of each rectangle, leaving a ½-inch border around the edges. Don’t overfill or the filling will leak out during baking.
Beat your egg with a tablespoon of water to create an egg wash. Using a pastry brush, brush the edges of each filled rectangle with the egg wash. This acts as glue to seal the pop tarts. Place the remaining rectangles on top of the filled ones and press the edges firmly with a fork to seal completely. The fork creates those classic crimped edges.
How do I bake the pop tarts?
Preheat your oven to 375°F (190°C). Using a toothpick or the tip of a sharp knife, poke 3-4 small holes in the top of each pop tart. These vents allow steam to escape and prevent the pastries from puffing up too much or bursting open.
Brush the tops of each pop tart with the remaining egg wash for a beautiful golden color. Place the baking sheet in the refrigerator for 10 minutes before baking. This final chill helps the pop tarts hold their shape better.
Bake for 18-20 minutes, or until the pop tarts are golden brown on top and the edges look crispy. The filling might bubble out slightly through the vents—that’s perfectly normal! Remove from the oven and let them cool on the baking sheet for 5 minutes, then transfer to a wire rack to cool completely before glazing.
How do I make and apply the glaze?
In a medium bowl, whisk together the powdered sugar, milk, vanilla extract, and salt until completely smooth. The glaze should be thick but pourable. If it’s too thick, add milk one teaspoon at a time. If too thin, add more powdered sugar.
Once the pop tarts are completely cool, drizzle or spread the glaze over the top of each one. You can be generous or minimal—it’s your preference! Let the glaze set for about 15-20 minutes before serving. For a fun touch, add sprinkles to the wet glaze before it sets.
What to Serve Brown Sugar Pop Tarts With
These brown sugar pop tarts are delicious on their own, but they pair wonderfully with several accompaniments. Serve them alongside a hot cup of coffee or a frothy cappuccino for the ultimate breakfast experience. The coffee’s slight bitterness balances the sweetness perfectly.
For a more substantial breakfast, pair them with scrambled eggs and crispy bacon. The savory elements complement the sweet pastries beautifully. Fresh fruit like sliced strawberries, blueberries, or banana adds a refreshing contrast and makes breakfast feel more balanced.
Kids love them with a cold glass of milk for dunking. For an indulgent brunch, serve them warm with a scoop of vanilla ice cream on the side—it’s like breakfast and dessert rolled into one! They also make fantastic afternoon snacks with hot tea or even as a sweet treat after dinner.

Top Tips for Perfecting Brown Sugar Pop Tarts
Keep everything cold
The secret to flaky pastry is cold butter. Make sure your butter is properly chilled, and if your kitchen is warm, work quickly or chill the dough between steps. Cold butter creates steam pockets during baking, resulting in those beautiful, flaky layers we all love.
Don’t overfill the pop tarts
It’s tempting to add extra filling, but overfilling leads to leaks and messy baking sheets. Stick to about 1½ tablespoons per pop tart. The filling expands as it heats, so what seems like a small amount will be perfect once baked.
Seal the edges properly
Press those edges firmly with a fork. Poorly sealed pop tarts will burst open during baking, losing all that delicious filling. Make sure you use enough egg wash on the edges and press down with intention. You want to see clear fork marks all around the border.
Customize your filling
Feel free to experiment! Add a pinch of cardamom or ginger to the filling for a unique twist. You can also mix in a tablespoon of maple syrup for extra depth, or reduce the cinnamon if you prefer a purer brown sugar flavor. Some people love adding a tiny pinch of nutmeg—it’s subtle but makes a difference.
Make-ahead convenience
You can prepare the pop tarts up to the point of baking, then freeze them unbaked. Place them on a baking sheet until frozen solid, then transfer to a freezer bag. When you want fresh pop tarts, bake them straight from frozen, adding 3-5 minutes to the baking time.
Avoid common mistakes
Don’t roll the dough too thin or it will tear when assembling. Don’t skip the chilling steps—they’re essential for handling the dough and maintaining structure during baking. Always poke venting holes in the top, or you’ll end up with pastry balloons that deflate into sad, wrinkled pop tarts.
Storing and Reheating Tips
Room Temperature Storage: Store completely cooled, glazed pop tarts in an airtight container at room temperature for up to 3 days. Layer them with parchment paper between each layer to prevent sticking. They’ll stay fresh and delicious, though the glaze may soften slightly over time.
Refrigerator Storage: For longer storage, keep pop tarts in the refrigerator for up to 1 week. Place them in an airtight container or resealable plastic bag. The cold will firm up the glaze nicely, and some people actually prefer the texture of chilled pop tarts!
Freezing Instructions: Brown sugar pop tarts freeze beautifully! Wrap each one individually in plastic wrap, then place all wrapped pop tarts in a freezer-safe bag or container. They’ll keep for up to 3 months. You can freeze them glazed or unglazed—if freezing unglazed, add the glaze after reheating.
Reheating Methods: The best way to reheat pop tarts is in a toaster oven at 350°F for 5-7 minutes. This crisps up the pastry beautifully. You can also use a regular toaster on a low-medium setting, but watch carefully to prevent burning. For a quick option, microwave for 15-20 seconds, though this won’t restore the crispiness. If reheating from frozen, add a few extra minutes to the heating time.
Common Baking Mistakes to Avoid
Mistake 1: Using warm butter
This is the number one mistake home bakers make with pastry. Warm butter blends into the flour instead of creating separate layers. Always use cold butter straight from the refrigerator, and if your hands are warm, consider chilling the dough extra after mixing.
Mistake 2: Overworking the dough
Handle the dough as little as possible. Overworking develops gluten, making the pastry tough instead of tender and flaky. Mix just until combined, and use a light touch when rolling out.
Mistake 3: Rolling dough unevenly
Uneven thickness means uneven baking. Some parts will burn while others stay pale. Use a rolling pin with thickness guides or roll carefully, rotating the dough frequently and checking thickness with your hands.
Mistake 4: Skipping the egg wash
The egg wash isn’t just for color—it’s crucial for sealing the edges. Without it, your pop tarts may come apart during baking. Don’t skip this step!
Mistake 5: Baking at the wrong temperature
Too hot, and the outside burns before the inside cooks. Too cool, and you get pale, undercooked pastries. An oven thermometer is your friend—many ovens run hotter or cooler than their displays indicate.
Mistake 6: Glazing while still warm
If you add glaze to warm pop tarts, it will simply melt and run off, leaving you with a sticky mess and barely any glaze coating. Patience pays off here—wait until they’re completely cool.
Frequently Asked Questions
Can I use store-bought pie dough for this recipe?
Absolutely! Store-bought pie dough works perfectly and saves time. You’ll need two refrigerated pie crusts. Simply unroll them, cut your rectangles, and proceed with the filling and assembly. The results won’t be quite as flaky as homemade, but they’ll still be delicious and much quicker to prepare.
Why did my pop tarts burst open during baking?
Pop tarts burst open for several reasons: overfilling, not sealing the edges properly, or forgetting to poke vent holes in the top. Make sure you press the edges firmly with a fork after brushing with egg wash, and always poke 3-4 holes in each top to allow steam to escape.
Can I make these pop tarts without eggs?
Yes! For the dough, you can omit the egg wash and simply brush with milk or cream instead. The color won’t be quite as golden, but they’ll still seal and bake properly. If you need an egg-free dough, look for vegan pie crust recipes that use vegetable shortening instead of butter.
How do I prevent the bottom of my pop tarts from getting soggy?
Make sure your filling isn’t too wet—it should be crumbly, not liquid. Also, bake on the middle rack of your oven for even heat distribution. Finally, let them cool on a wire rack rather than leaving them on the baking sheet, which traps steam underneath.
Can I use dark brown sugar instead of light brown sugar?
Definitely! Dark brown sugar contains more molasses, giving your pop tarts a deeper, more caramel-like flavor. The texture and baking process remain the same. It’s a matter of personal preference—both work beautifully.
What’s the best way to cut perfect rectangles?
Use a ruler and a sharp knife or pizza cutter for the cleanest cuts. Measure and mark your dough before cutting to ensure uniformity. A bench scraper also works wonderfully for clean, straight edges. If your rectangles aren’t perfect, don’t worry—homemade charm is part of the appeal!
My glaze is too thick and won’t spread. What should I do?
Add milk or water one teaspoon at a time, whisking well after each addition. The glaze should be thick but pourable, like the consistency of honey. If you’ve added too much liquid and it’s too thin, whisk in more powdered sugar until you reach the right consistency.
Can I make savory pop tarts with this dough?
Yes! This pastry dough is versatile. For savory versions, omit the sugar from the dough and fill with ingredients like cheese and herbs, pizza toppings, or ham and cheese. Skip the sweet glaze and brush with herb butter instead.
Nutrition Information
| Nutrient | Per Pop Tart |
|---|---|
| Calories | 285 |
| Total Fat | 14g |
| Saturated Fat | 8g |
| Cholesterol | 55mg |
| Sodium | 245mg |
| Total Carbohydrates | 38g |
| Dietary Fiber | 1g |
| Sugars | 20g |
| Protein | 3g |
Note: Nutrition information is approximate and based on one pop tart with glaze. Values may vary depending on exact ingredients and portion sizes.
These homemade brown sugar pop tarts prove that the best things in life are worth making from scratch. The combination of buttery, flaky pastry with that warm brown sugar and cinnamon filling creates pure breakfast magic.
Whether you’re making them for a special weekend brunch or meal-prepping breakfast for the week, these pop tarts deliver nostalgia and deliciousness in every bite. Give this recipe a try, and I promise your kitchen will become the most popular spot in the house! Don’t forget to share your pop tart creations with me—I love seeing how yours turn out!
